JULIANNA BASS IS the founder and creative director of HER EPONYMOUS label that began in a Berlin atelier and debuted on the Fall/winter 2015 runway of NYFW. the brand HAS been featured in numerous PROMINENT U.S. AND INTERNATIONAL PUBLICATIONS INCLUDING VOGUE, WOMEN’S WEAR DAILY, NEW YORK MAGAZINE, Harper‘s Bazaar, Elle, Glamour, L‘officiel, and more. bass was a GEN ART styles inductee, AND the fashion group international named her a rising star for womenswear in 2019. VOGUE STATED, “BASS’ DESIGNS SPEAK TO THE WOMAN WHO ISN’T AFRAID TO EMBRACE CLASSIC STYLE ON HER OWN TERMS”.

BASS IS A TENNESSEE NATIVE who MOVED TO NEW YORK TO attend THE FASHION INSTITUTE OF TECHNOLOGY. There SHE WAS NAMED DESIGNER OF THE YEAR AND WENT ON TO DEVELOP HER SKILLS WHILE WORKING AT LUXURY BRANDS such as BILL BLASS, ELIE TAHARI, AND MARC JACOBS. BASS HAS EXECUTED SEVERAL SUCCESSFUL DESIGN COLLABORATIONS with an array of fine artists, textile engineers, and national retail stores. Bass is committed to elevating the human experience through creative innovation and proactive design initiatives. her designs evoke beauty and emotion by pushing creative boundaries; supporting brand vision while simultaneously enriching the lives of consumers.

She is bridging the gap between fashion and technology through her latest development: a textile integration that will lead us into a new paradigm towards a future where our clothing works for us.

bass currently lives and works in Brooklyn, New york.

PHOTO: ANDREA GÅLAD